McKinsey | All in: From recovery to agility at Spark New Zealand

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Read the McKinsey - Spark New Zealand Interview to Learn How:

  • Spark New Zealand became a true digital services provider
  • To focus on the future of wireless, engage customers in ways that matter to them—including support and services
  • Confidence and the courage to change can lead to great new places

"We’re going agile to be agile. Which means that we’re not arrogant enough to think that we’ve got it right from the outset. We’re totally open to learn and change.”
—Joe McCollum, HR director at Spark New Zealand

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Digital transformation is a challenge for any company, and arguably harder still for one with roots as a state-owned monopoly in a small market. Yet for Spark New Zealand, the country’s incumbent telecom operator, embracing change has been a way of life since late 2011, following the demerger of its fixed-access network. 

In this McKinsey interview, the Spark New Zealand leadership team shares how they’ve embraced change following the demerger of its fixed-access network. The technology was changing quickly, historically revenue lines were declining, and competition from Netflix and Spotify was accelerating. In response, they embarked on a turnaround program to lower costs, rebalance its portfolio, and turn away from its legacy infrastructure–oriented focus and to become a true digital-services provider.

 

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